Calibrating desirability, feasibility and viability to create great customer experiences

My decade plus of experience in designing software for emerging technologies.

Experience

Manager of Product Design at Bitsight, 2019-2025

Manager of Product Design for Third Party Risk Management | 2023-2025
  • Hired two team members, promoted one, trained new designers on usability testing

  • Created 45 UX guidelines leading to more consistency across applications and speed implementation

  • Spearheaded the Design-a-thon event in ‘23 and ‘24, 6 projects turned into funded product initiatives

  • Design lead for TPRM products resulting in a 5 point increase in usability score (SUS) and 4x increase in monthly active users

  • Created and facilitated ‘Intro to Design Thinking’ training, and ran sessions for several teams

Senior Product Designer - Third Party Risk Management, Cyber Insurance | 2020-2023
  • Inventor for three patents for “Systems And Methods For Cybersecurity Risk Mitigation And Management” (USPTO: D1038973, D1038972, D1010666)

  • Created a workflow for managing zero day vulnerabilities that brought in $200k in sales, repositioned Bitsight as more than a security rating, and is used monthly by 40% of customers

  • Redesigned the Cyber Insurance app exceeding our goal by 4 points for a usability score (SUS) of 80

Product Designer - Continuous Monitoring | 2019 - 2020
  • Redesigned a free access collaboration program for security vulnerabilities that has been used by over 50k organizations in last 4 years and increased the annual rate of companies collaborating up by 40%

Adjunct Instructor at Duke University | 2019-2023

Instructor of “Using Human Centered Design to Improve the Citizen Experience”
  • 16 students pursued a career in human centered design after taking the class

  • Collaborated with 18 local Durham organizations

  • Student project outcome: increased retention from 50% to 81% for community work placement program at StepUp Durham

Product Designer at ConsenSys | 2018-2019

Designed a new vision for using blockchain and cryptocurrency to democratize real estate

UX Designer IBM Cloud, The Weather Company, IBM Digital | 2014-2018

Designed new framework for the Weather Channel App home screen increased click through rates by 400%

Education

B.S. Degree of Graphic Design, College of Design at North Carolina State University


Summa Cum Laude 2014

Skills

Design practices
UX Design, user research (quantitative and qualitative methods), design thinking, production-ready UI design, vector illustration

Design operations
Hiring, monthly/quarterly roadmap planning, reporting to stakeholders, designer allocation

Collaboration
Workshop facilitation, development basics, design systems and guidelines

Tools
Figma/Figjam, Storybook, JIRA, Pendo, Adobe Creative Suite

  • Proficient in Figma, Adobe Creative Suite, and Framer.

  • Strong understanding of user-centered design principles.

  • Ability to conduct comprehensive user research and usability testing.

  • Excellent problem-solving skills and attention to detail.

Patents, Publications, Public Speaking

Patents
Inventor for three patents for “Systems And Methods For Cybersecurity Risk Mitigation And Management” (USPTO: D1038973, D1038972, D1010666)

Decrypt Article
5 ways to improve your crypto UX

Provided expert insights on UX issues in emerging technologies

Passion Projects Panel Panel speaker on fueling your creativity outside of your day-to-day profession
AIGA Raleigh meeting

Visual Design: what is it? Created a talk to equip non-designers with an understanding of the foundational principles of visual design
Talk given:
Introduction to Human Centered Design at Duke University 2021, 2022
Sanford Journal 2019
IXDA Triangle 2019


  • Proficient in Figma, Adobe Creative Suite, and Framer.

  • Strong understanding of user-centered design principles.

  • Ability to conduct comprehensive user research and usability testing.

  • Excellent problem-solving skills and attention to detail.

Interests

Martial arts
Black belt in wado-ryu karate
Third Stripe white belt in BJJ
4th kyu in aikido

Sustainable fashion
Thrifting, estate sale shopping
Mending, tailoring and sewing my own clothes

Crafts of many kinds
Resin, polymer clay, hand lettering, flow painting, watercolor

Performing in musicals
Various roles in community theatre

Interested in connecting?

Let’s talk projects, collaborations, or mentorship!

Blythe.a.reinhard@gmail.com

Blythe Meyer

Interested in connecting?

Let’s talk projects, collaborations, or mentorship!

Blythe.a.reinhard@gmail.com

Blythe Meyer

Interested in connecting?

Let’s talk projects, collaborations, or mentorship!

Blythe.a.reinhard@gmail.com

Blythe Meyer